Sale: Save 20% on the Joule  ·  30-Day Returns  ·  Secure Checkout

 

The Joule

Smoother
Straighter
Healthier Hair

Premium Performance.
Salon Results, At Home.

Fast heat up icon

Anti Frizz Shine

Ceramic technology icon

Ceramic Plate Technology

Less damage icon

NO Heat Damage

Sleek results icon

For All Hair Types

Rose CRWN Joule straightener

Beauty

in Every

Detail

Engineered for flawless results with advanced ceramic technology that protects your hair while enhancing your natural shine.

Fast heat up icon

LED Temperature Display

Ready in seconds

Ceramic technology icon

One Pass Technology

Even heat distribution

Less damage icon

Max Protection

Healthier, stronger hair

Sleek results icon

Glass Hair

A silky. glossy finish that lasts

Flat Iron hair straightener

How It Works

Salon Results in 3 Simple Steps

CRWN Joule flat iron with gold power button

1

Heat Up

Ready in seconds

CRWN Joule gliding through straight dark hair

2

Glide

Smooth, even results

Glossy straight hair finish

3

Shine

Long-lasting finish

Before

After

Real Results

Less Frizz
Less Damage
More Confidence

See the difference for yourself.

What the girlies are saying

★★★★★

Natural Texture hair look

Natural Texture

Sleek Blonde hair look

Sleek Blonde

Soft Bends hair look

Soft Bends

Bone Straight hair look

Bone Straight

Silk Press hair look

Silk Press

Glam Waves hair look

Glam Waves

See It Work

Watch this
silk press
at home

▶  Tap to play  ·  0:38

No salon chair, no waiting. See the Joule glide through in one smooth pass for sleek, glass-smooth hair you can do yourself.

One Pass Bone Straight

LED 4 Heat Settings

Premium Plates Safe For All Hair Types

Luxurious Matte Finish

▶  Tap to play  ·  0:38

From a celebrity hairstylist's kit

Celebrity tested,
everyday girlie approved.

The Joule was designed by a celebrity hairstylist and was the straightener she kept in her kit for her A-list clients. Now it's your turn. Here's what to expect from your first silk press.

01

The first glide

Set your heat on the LED display, take a section, and let the floating ceramic plates do the work. One smooth pass, no tugging, no snagging.

02

The swing

Run your fingers through it. That soft, swingy, glass-like movement you usually book an appointment for, done in your own mirror.

03

The shine check

Catch your reflection. Smooth ceramic plates leave a glossy, polished finish that looks like you just left the chair.

04

Your time back

No salon chair, no waiting room, no rescheduling. Your silk press runs on your schedule, and with universal voltage it travels with you too.

New to heat styling? Start on a lower setting and work up to find what your texture loves.

Sale  ·  Save 20%

The CRWN Joule flat iron with its gift box

Ready when you are

Salon results,
on your schedule

Bring home the Joule and get sleek, glass-smooth hair in one smooth pass, whenever you want it. No appointments, no salon prices.

Original price was: $136.99.Current price is: $109.99.

Save 20%

30-Day Returns

Try it at home, risk-free

1-Year Warranty

Covered from day one

Secure Checkout

Encrypted card payments

Ships Worldwide

Flat-rate $10.99 shipping

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